Hipstamatic is a digital photography application for the Apple iPhone. It uses the iPhone's camera to allow the user to shoot square photographs, to which it applies a number of software filters in order to make the images look as though they were taken with an antique film camera. The user can choose among a number of effects which are presented in the application as "lenses", "films" and "flashes". Several of these are included with the application, while others need to be purchased separately.
Hipstamatic is part of a "retro" trend in photography, which has seen a rise in the popularity of cheap and technically obsolete analog cameras (such as Lomography and Polaroid instant cameras), as well as software filters and smartphone software that emulate such cameras. Other "vintage" photography applications include CameraBag and Instagram. Like Hipstamatic, they often include social networking features to facilitate the exchange of photos via the internet.
The application's styling is based on the Hipstamatic 100, a cheap plastic analog photographic camera. According to Synthetic, the company distributing Hipstamatic, that camera was developed in the early 1980s by Bruce and Winston...